[5-Bullet Tuesday] This Is How You Grow!

Hi All,

Here’s your weekly dose of “5-Bullet Tuesday”, list of things I’m enjoying or pondering.

Quote I’m pondering —

“It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe.”- Muhammed Ali

Video I loved watching —

TEDxSpit Video of Eisha Chopra. In case you’re wondering who’s Eisha Chopra, she was the supporting actress in the movie,“Neerja”.

In this talk, Eisha talks about her first lesson in Feminism from her Dad!She was an eight year old then.

This speech struck a chord with me and I recalled that time in school when my own Dad was temporarily out of work. One day, ourEnglish teacher, Mrs. Ohri, asked children to stand up one by one and share what their dad’s and mom’s did.

Perhaps, she wanted to give a nudge to the children to start conversing in English.

Most children told their Dad’s profession and that their mom was a “housewife”. That’s how it was back then in 80s.  Men worked and women mostly stayed home.

When my turn came, I stood up and said something that got the entire class and the teacher laughing.

In my broken English I had said, “My mother is a teacher and my dad is a housewife!

Everyone laughed and I was the butt of jokes for weeks after the incident.

Looking back, I realise there were many jokes I had cracked:

  • The obvious one: that I had used housewife for a man!
  • That: how can a man ‘not work’?
  • … even though his wife ‘worked’!

There was no respectable term for a man who wasn’t working, even though there were plenty for a woman who wasn’t working – home maker, house wife or just the lady of the house!

Feminism is not about woman versus man,it’s about woman equals man!

Trick I learnt to GROW—

Shuttl. Cult. DropBox. What comes to your mind when you think of these companies?

Well, chances are that you got a link from your friend to subscribe to these apps. They told you the benefits and how they’re loving it. Then, you subscribed.

No wonder then that these little known organisations until recently are so popular today having grown exponentially in no time.

The marketing technique they used is called the Viral Loop.

For example, Dropbox users who love extra cloud storage (at zero cost), are prompted to “Get More Space” by inviting their friends to use Dropbox as well.

This has worked incredibly well, creating an army of customers working tirelessly to grow these companies; an army that grows in size as each wave of new referrals sign up.

And while it gives these companies greater returns, it also saves them of the massive advertising costs.

Now before you share a referral for Cult Fit, ask yourself this question: in whatever I’m doing, can I consider creating a viral loop?

What I learnt –

Top 3 recommendations for standing out in the corporate crowd:

  1. Spikiness – being a jack of all and a master of “some” trades
  2. Your Network – how strong is your circle
  3. Consulting skills – your inter-personal skills

Behavioural nudges I’m trying –

Don’t ever say “Have a good day!” to your  dear ones.

That’s because this statement is moving you away from being a driver of your day to a victim of hope.

Instead change it with, “Make it a good day!”

See how this changes their “day” in a few days.

As for yourself, never say, “I have to do this.”. Instead, say, “I get to do this.”

Need I tell you the reason?

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